Website Localization is the adaptation of a website or a webpage to a specific language, culture, native customs, age, gender, professional group, etc., in order to improve the perception of the information content by a specific target group. It is sometimes referred to as "website translation", but this is not exactly the point.
The efficiency of information distribution via the Internet is considered evident. Any doubts? Well, let us see.
One, your information is available day and night, without employee involvement.
Two, your target audience is ever-expanding, so eventually your information reaches exactly the persons it is intended for.
Three, your company is most likely developing, with the amount and choice of your services extending and changing, so a website, like no other tool, is appropriate for real-time updating of current information.